Marketing 10/4/2005

Tonight’s class focused on Ethics and the Marketing Environment (Chapter 3).  Judging by the looks on various faces, this topic was either interesting or … notsomuch.

We talked about the differences where companies fell on the Pyramid of Social Responsibility, ranging from Economic to Philanthropic.  We also talked about the external environment, and the various factors that effect (affect?) it.  

Homework:

• Question 2 (All three subquestions) on pg 98


• Question 5 (Again, all three subquestions) on pg 99.

Heads-up: Test in two weeks over Ch 1-4!