Marketing - 10/18/2005

Tonight we had the pleasure of hearing Nick Brown, a multimedia coordinator at WBKO speak about his career and the impact that marketing has on his everyday business life.  He talked at length on how the demographics of the average viewer of a given show play into how businesses choose their advertising options.  If you enjoyed what Nick had to say, I’d encourage you to drop him a e-mail at nick.brown at wbko.com.

We also took the first test of the semester tonight which covered Chapters 1-3, and 5.  

Homework:

• No homework for next time.  We’ll jump in fresh next Tuesday!