Marketing - 10/25/2005

Business Marketing.  It’s really more interesting than it sounds.  I promise.

Business marketing is the act of targeting products towards businesses – more realistically anyone other than final consumers.  We talked about the ends and outs of the business market and how it differs from the consumer market.

Homework:

• Question 1.1


• Question 2.2 (which refers to question 1.1)