Marketing - 10/11/2005

In the latest installment of Marketing class, we discussed the various factors that influence consumer decision making.  Afterwards we discussed the test that will happen next week: Chapters 1-3, 5.  Make sure you know the four Ps as well as everything else on the study guide I provided!

Also, next week we will have a guest speaker – Nick Brown – who is a marketing coordinator for WBKO.

Homework:

• Chapter 5 – Question 1.1