Marketing - 9/27/2005

Tonight we covered Chapter Two – Strategic Planning for Competitive Advantage.  What this meant was basically covering the parts of a strategic/marketing plan.  I covered the main sections that every good plan should include:

1. Mission Statement


2. Marketing Objective(s)


3. SWOT Analysis


4. Target Market Selection


5. Marketing Mix (4 Ps!)


6. Implementation

Homework:

• Questions 1.1, 1.2, 4.1