Marketing - 9/20/2005

Tonight we covered Chapter 1 – specifically looking at the four marketing philosophies: production, sales, market and societal.  Make sure you know the differences between these and can identify which philosophy a company subscribes to by viewing their behaviors.

Homework:

• pg 20 – review question 2 (this includes all 3 subquestions!)


• the 12 define it terms

Make sure you have each of these ready to turn in next week!