Wednesday, November 23, 2005

Marketing - 11/22/2005

Our class tonight was over Chapter Nine, the Product “P”.

We learned the product deals with everything received – both good and bad, from an exchange.  This includes the actual “thing” as well as any warranties, ideas, etc.

Homework:

  • Answer these questions:

  • What is a brand?  

  • What is the difference between a brand name, a brand mark, a trademark, and a service mark?
Remember, we have a test over Chapters 6 – 9 next week!!!

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